> ## Documentation Index
> Fetch the complete documentation index at: https://docs.usehatchapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Persona & Knowledge

> Define your AI agent's name, personality, and the knowledge base it draws from when responding to customers.

<div style={{ position: "relative", paddingBottom: "54.22%", height: 0, borderRadius: "8px", overflow: "hidden" }}>
  <iframe src="https://www.loom.com/embed/6029703883044a41a47cfb059df4655f" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen style={{ position: "absolute", top: 0, left: 0, width: "100%", height: "100%" }} />
</div>

### Related docs

[Hatch AI Agent Setup Guide](/getting-started/hatch-assistant/hatch-assistant-setup-guide)