> ## Documentation Index
> Fetch the complete documentation index at: https://docs.usehatchapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Hatch?

> Hatch is an AI-powered communication platform built for service businesses. It helps you respond to leads faster and follow up more consistently throughout the customer journey—across voice, SMS, and email. With everything in one place, you can deliver a better customer experience without juggling multiple tools.

### **How Hatch works**

As you know, service businesses win or lose revenue based on how quickly and consistently they communicate with customers. Hatch combines automation, AI, and humans to make sure every lead and customer gets a fast, consistent response—without overwhelming your team. Here’s how Hatch works at a high level:

* **Campaigns fire automatically**: Based on CRM triggers, Hatch sends outreach via SMS, email, or voice at the right time
* **AI handles the response**: When customers reply or call, AI picks up the conversation, qualifies them, answers questions, and books appointments
* **Humans step in when needed**: Complex or sensitive conversations get routed to your team with full context
* **Everything syncs automatically**: Outcomes, notes, and transcripts flow back to your CRM

All of this happens in one platform, where every conversation with a contact lives in a single card. On your end, you see the full picture. On the customer's end, it just feels like a normal text or call.

### **Who uses Hatch?**

Hatch serves home services and home improvement businesses of all sizes—from single-location shops to multi-brand, multi-location enterprises.

Common roles that use Hatch daily:

* **CSRs, dispatchers, and appointment setters** use Hatch to manage conversations, handle escalations, and stay organized
* **Marketing and sales leaders** use Hatch to create campaigns, tweak templates, and track performance across the funnel
* **Owners and executives** use reporting dashboards to see ROI and understand what's driving results

Whether you're trying to book more leads, reduce no-shows, re-engage past customers, or just stop missing calls, Hatch provides the AI infrastructure to make it happen consistently.