> ## Documentation Index
> Fetch the complete documentation index at: https://docs.usehatchapp.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Speed to Lead Alternate Messaging

<Note>
  **Note** : It is recommended that you set up [Organization-Level](/how-to-use-hatch/business-hours-features/organization-level-business-hours) and/or [Workspace-level](/how-to-use-hatch/business-hours-features/workspace-level-business-hours) Business Hours before continuing with this article, as both messages in this feature rely on established business hours.
</Note>

### Overview

For campaigns that have the first message  *At Launch* (Speed to Lead), there is an option to create alternate messaging for  *After Business Hours*. You can toggle this option on in the campaign editor.

If  *After Business Hours* is enabled, leads that come in during non-business hours will receive the alternate message. You can update this messaging by clicking the After Business Hours button in the campaign editor.

The contact will receive a message as soon as they launch into the campaign, and will also receive a message at the next open time (determined by set business hours), with whatever additional information is included in the second message.

<img src="https://mintcdn.com/usehatchapp/-Zo0lQiuH8yTqJHV/images/how-to-use-hatch/business-hours-features/Screenshot-2025-01-13-at-12-20-31%E2%80%AFPM-png.png?fit=max&auto=format&n=-Zo0lQiuH8yTqJHV&q=85&s=7ace3ecca37f2b99e939908b40ff2294" alt="" width="2182" height="432" data-path="images/how-to-use-hatch/business-hours-features/Screenshot-2025-01-13-at-12-20-31 PM-png.png" />

#### Things to Note

* The alternate messaging option is only available if the campaign’s first message is  *At Launch*
* If you change a campaign’s first launch time from *Launch* to a scheduled time, the alternate messaging option will disappear
* For alternate messaging, the *times* of the messages cannot be modified.
  * First message will always be  *At Launch*
  * Second message will always be  *Next Open Time* (determined by workspace Business Hours)
* \[\[next\_open\_time]] is available as a snippet for alternate messaging only
* Alternate messaging is SMS only
* The regular messages associated with 'Launch Day" for a campaign are skipped if these after-hours messages go out
  * Normal campaign resumes the day after the Alternate messaging 2nd message (the one set for  *Next Open Time*)—i.e., Day 3 in a typical cadence, assuming no inbound from the contact.

### Default Messages

**First Message (At Launch):**

> *Hi \[\[Contact First Name]]! This is \[\[User First Name]] from \[\[Details Company Name]]. We’re closed right now, but I wanted to confirm we received the quote request you just submitted. If you reply with some details about your project, I’ll reach out as soon as I’m available after we open \[\[Next Open Time]].*

Users can edit the message if they’d like it to say something specific.

**Message at Next Open Time:**

> *Hello this is \[\[User First Name]] I just wanted to follow up with you on your request now that we are back in the office. Are you available to chat a bit more about your project?*

Users can edit the message if they’d like it to say something specific.