> ## Documentation Index > Fetch the complete documentation index at: https://docs.usehatchapp.com/llms.txt > Use this file to discover all available pages before exploring further. # Messaging and Campaign Reports > Message volume by channel, campaign response rates, and opt-out tracking. These dashboards in [Legacy Reporting](/getting-started/reporting/legacy-reporting) cover the activity your campaigns generate: how many messages moved in each direction, how many contacts replied, and how many opted out. ## Messaging This dashboard displays metrics for every communication type — SMS, emails, voice calls, and voicemails. Totals are divided into **inbound** (a person → Hatch) and **outbound** (Hatch → a person). * **Total Calls — Outbound**: calls sent to a contact by campaign automation * **Total Calls — Inbound**: calls received by Hatch as a result of the campaign * **Total Emails — Outbound**: emails sent to a contact by campaign automation * **Total Emails — Inbound**: emails received by Hatch as a result of the campaign * **Total Texts — Outbound**: SMS messages sent to a contact by campaign automation * **Total Texts — Inbound**: SMS messages received by Hatch as a result of the campaign * **Total Voicemails — Outbound**: voicemail drops sent to a contact by campaign automation * **Total Voicemails — Inbound**: voicemails received by Hatch as a result of the campaign **Common questions answered by messaging reports:** * How much inbound activity does Hatch generate? * What communication methods do our customers prefer? ## Campaigns Use this dashboard to analyze the performance of specific campaigns — how many contacts entered and completed a campaign, and what proportion responded. * **Contacts Launched**: the count of unique contacts launched into the campaign. * **Contacts Responded**: the count of unique contacts that responded to a message from the campaign. A contact counts if they were launched into that campaign *and* responded while in it. * **Response Rate**: the percentage of launched contacts that also responded. * `(Contacts Responded / Contacts Launched) * 100` **Common questions answered by campaign reports:** * How many contacts are in each stage of campaign communication? * Which campaigns generate the most responses, or the best response rate? * Can we learn from the language being used in these high-performing campaigns? ## Opt-Outs This dashboard shows the count and proportion of contacts opting out in response to campaign communication. * **Opt-Out Rate**: the percentage of contacts responding to an outbound message with a mandatory opt-out word (End, unsubscribe, stop). * `(Inbound Opt-Outs / Outbound Messages) * 100` * **Carrier Limit**: carriers set requirements for businesses sending promotional language. If your opt-out percentage exceeds a given threshold of overall messages, you risk being labelled as spam or blocked from further messaging. **Common questions answered by opt-out reports:** * Which of our campaigns are more prone to opt-out responses? * What are the targeting criteria or verbiage for each of these campaign types? Opt-out rate is the metric most likely to cost you deliverability. Watch it per campaign rather than only in aggregate — a single aggressive campaign can drag an otherwise healthy account toward the carrier limit. ## Related Articles * [Sales and Appointments Reports](/how-to-use-hatch/legacy-reporting/sales-and-appointments-reports): attributed sales and bookings. * [User and Trend Reports](/how-to-use-hatch/legacy-reporting/user-and-trend-reports): response times, month-over-month trends, and the funnel. * [Hatch Delivery Status](/getting-started/messaging/hatch-delivery-status): what happens to a message after it's sent. * [Legacy Reporting FAQ](/how-to-use-hatch/legacy-reporting/legacy-reporting-faq): permissions, blank reports, and common questions.