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Note: If you’re not a Hatch user, you can learn more about improving your speed to lead with our Speed to Lead eBook.
Speed to Lead is one of the core solutions offered within Hatch. For context, Hatch can be used to automate your outreach for a number of scenarios across your funnel. We typically categorize them into four main buckets:
  1. Speed to Lead
    • Instant lead outreach
  2. Sales Follow-Up
    • Recent estimate or appointment follow-up
  3. Customer Experience
    • Appointment confirmations
    • Appointment reminders
    • Project updates
    • Post-project check-ins
    • Reviews
    • Referrals
  4. Nurture
    • Aged leads that never booked an appointment
    • Leads that recently canceled their appointment
    • Aged or open estimates
    • Previous customers

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Why is Speed to Lead important?

Research shows that the faster you respond to new leads, the higher your chances are of connecting with them and converting them into a customer. In fact, InsideSales found that contact rates decreased by 8x after five minutes, and Harvard Business School found that lead qualification decreased by 21x after five minutes. speed-to-lead-statistics-inside-sales-contact-rate This is for several reasons:
  • Competition is fierce. Customers are always vetting multiple vendors at once.
  • The first impression matters. 78% of homeowners will go with the first business that reached out to them.
  • Instant gratification. Today’s consumer expects fast responses.

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How does Hatch Speed to Lead work?

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  1. First, you’ll integrate your lead sources with Hatch. This includes your website forms, Google LSA ads, and lead aggregator sources (like Angi).
  2. Then, you’ll create your outreach campaign. Typically you’ll have one Workspace for your Speed to Lead campaigns, and a separate campaign for each lead source. So you may have an Angi Speed to Lead campaign, a website Speed to Lead Campaign, a Thumbtack Speed to Lead campaign, and so on.
Your outreach campaign can include text, email, and ringless voicemail, and can fire off over any number of days. For example, your Launch text might look something like this: Hey [[Contact First Name]], [[User First Name]] here with [[Details Company Name]]. I got your information from the form you submitted on Angi. Text me back with what you’re looking for! And your Day 2 text might look something like this:
Hey [[Contact First Name]], I haven’t heard back from you - how can I help? And so on. We have a proven Speed to Lead campaign template that uses text and email over multiple days that you can use and modify to your liking.
  1. As soon as someone submits a form or request, they become a contact in Hatch and will immediately put into that Speed to Lead campaign.
  2. If you’ve created a multiple-day sequence, your campaign will continue firing over the course of those days until the lead responds.
  3. Once the lead responds, they’ll appear on your Workspace and you’ll get notified:
6. You can then jump in and engage, or have an AI bot do it for you. To the customer, they are having a normal text conversation on their phone. On your end, you are conversing within Hatch and will have access to all the customer’s details readily available. speed to lead kb page - how conversations appear

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What type of lead sources do you integrate with?

We offer direct integrations with several lead generation platforms. Some of our most popular integrations include Modernize, and Angi Leads. Our partner list is always growing. For the most up to date list, check out our website. If you have a web form on your website that you would like to use, check our Standard Web Form API.

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How can I learn more?

Contact your Account Manager and let them know you are interested in learning more about Speed to Lead. They will take you through the strategy, help you create campaigns, and get the necessary integrations turned on.

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