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Hatch’s voice agent can make outbound phone calls! With all the capabilities of an inbound voice agent, Hatch’s outbound agent can automate some of the repetitive calls required to keep in close contact with your customers. Learn more about how to set up an outbound voice AI agent, and which use cases are appropriate candidates for outbound voice AI campaigns below.

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How does it work?

Outbound voice AI calls are fully compatible with existing outbound SMS and email campaigns—they’re a ‘step’ like any other. Before integrating an outbound AI call step into campaigns, an outbound voice AI bot needs to be configured in the AI playground. Create a new agent using an existing template, or build from scratch and select ‘outbound phone call’ as the agent’s trigger. Some tips on prompting:
  • State the purpose of the call clearly in the prompt (e.g. “You are calling a customer to confirm their upcoming appointment”)
  • Unlike an inbound agent, which has one greeting message for all calls, the outbound agent’s greeting message is configured in the campaign builder. This allows one outbound agent to handle multiple use-cases (e.g. both ‘thanks for submitting your webform’ and ‘we received your Yelp inquiry’).
    • Experiment with different greeting messages and hone your prompt by chatting to your agent on the persona tab
  • The outbound agent is otherwise identical to the inbound agent! It can make appointments, transfer calls, and handle customer questions.
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Once the outbound voice AI agent is published, you can put it to work in an outbound campaign. Simply select a ‘phone call’ step in the campaign editor, and configure the following:
  • AI Agent - which outbound voice bot should make this call
  • Greeting Message - what the bot should say when the contact picks up the phone. Notes on this step:
    • This message is compatible with snippets—the bot will first fill in any values associated with the contact for the snippet fields (e.g. using a ‘first name’ snippet in the example below, the bot will say “Hi John, this is an automated…”). This lets you tailor each conversation to a specific contact!
    • Once these values are filled in, the bot will say them word-for-word. If values are formatted oddly in a CRM, they will be read out oddly (e.g. “your appointment at 20:00 GMT minus five”)
    • Federal guidelines mandate that an automated outbound call proactively identifies the business responsible for the call, and discloses that the call is automated. You’ll need to use the [[Details Company Name]] snippet, as well as words such as ai, automated, bot, digital or virtual to ensure compliance.
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  • Custom voicemail (or hang up) - Instruct the bot on how to handle instances where a call is not picked up by the contact. The bot will either leave a custom voicemail (compatible with snippet values, will use the voice configurations in the playground), or just hang up the call. Each of these calls are billed differently:
    • A picked up call qualifies as a ‘Voice AI conversation’
    • A custom voicemail has a 20 cent fee by default
    • An attempted call (that is simply hung up) has a 10 cent fee by default
Once a contact meets the criteria for a workflow associated with your outbound voice AI campaign, they’ll receive the outbound phone call as scheduled. You can add prior and subsequent steps to a campaign with an outbound voice AI step—e.g. an email that says ‘we’ll call you shortly to ask some questions about your job’ could be followed by a call, or a call could be followed by a text that says ‘we just tried calling—prefer to book online? Go to www.website.com/booking’. A few points worth noting:
  • When an outbound voice AI call is picked up, the contact is removed from the campaign and marked as ‘replied’. Subsequent steps in the campaign will not reach the contact—so a text that says ‘we tried calling!’ won’t reach a contact that already spoke to the outbound agent.
  • Outbound voice AI calls will only ever go out between the hours of 8am to 9pm, in line with federal guidelines on telemarketing calls. If a call is scheduled after hours, it will remain queued until the 8am the next day. Subsequent text / human call steps may be triggered in this period.
  • You can find recordings of completed outbound voice AI calls on the contact card, and track the results of outbound voice AI campaigns on the reporting page.

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How can I use outbound voice AI?

Appropriate use of outbound voice AI tools will depend on the consent you have from the consumer, and the type of call. We always recommend consulting with your legal counsel before using outbound voice AI to ensure your compliance with all applicable laws, including the Telephone Consumer Protection Act (TCPA). Generally, you may use outbound voice AI for transactional or operational purposes when:
  • The customer has provided you with their phone number, and you already have an existing business relationship (e.g., not a cold call); or
  • You otherwise have prior express consent; or
  • The transactional calls are made to landlines (not cell phones). 
There may be additional restrictions around outbound calls, for example, the timing and frequency of calls. Important Compliance Reminder: Federal law imposes strict limits on automated calls for marketing purposes—especially when there is no prior relationship. Unless you have prior express written consent, you should not use outbound voice AI for:
  • Contacting inactive leads
  • Promotional or marketing calls (or mixed-use transactional and promotional calls)
  • Unsolicited cold calling