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How it Works

Keyword Connects delivers leads into Hatch via webhook. Once setup is complete, Keyword Connects sends new leads to Hatch, and Hatch creates a Contact and Opportunity record, which can be launched into a Speed to Lead campaign.

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Setup Instructions

When you connect Keyword Connects from the App Marketplace, Hatch walks you through a guided Setup Tracker that automates the third-party coordination for you. Clicking Connect on the Keyword Connects card will configure your workspace and contact Keyword Connects (EverConnect) on your behalf. The Setup Tracker has four steps:
  1. Configure Hatch — Hatch automatically creates the workspace items you need (audience, campaign, workflow) wired to the Keyword Connects lead source. Review what was created and click Next Step.
  2. Request Setup — Hatch automatically sends a setup request email to the Keyword Connects / EverConnect team asking them to begin delivering your leads. You can review the exact To, CC, and message body that Hatch sent. Click Next Step to continue.
  3. Receive Leads — Hatch waits for the first lead to arrive. This step shows you a live status:
    • When Keyword Connects opens the setup request email, the read receipt is recorded (a tooltip notes that read status may be inaccurate if Keyword Connects blocks read receipts).
    • After 24 hours, a Send Follow-Up Email button becomes available if you haven’t received leads yet.
    • This step will not complete until leads with a source value of integration:keyword-connects have been received.
  4. Confirm Leads — Once leads start arriving, the tracker shows the incoming opportunities. Click Complete Setup to finish.
After completing the tracker, set up your audience and campaign workflow (if needed beyond what Hatch auto-created) to launch your Keyword Connects leads into a Speed to Lead campaign.
No. The Setup Tracker sends the request email to the Keyword Connects / EverConnect team automatically when you start the connection. You’ll be able to review exactly what was sent inside the tracker’s Request Setup step.
The Receive Leads step shows you whether Keyword Connects has opened our setup email. If 24 hours have passed and leads still haven’t started flowing, the tracker enables a Send Follow-Up Email button so you can nudge them directly. Read receipts may not always be reliable if their mail system blocks them, so the follow-up is the most reliable signal.
No. The integration is one-way (Keyword Connects → Hatch). All outreach to the lead happens through your Speed to Lead campaign in Hatch.