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These dashboards in Legacy Reporting cover the activity your campaigns generate: how many messages moved in each direction, how many contacts replied, and how many opted out.

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Messaging

This dashboard displays metrics for every communication type — SMS, emails, voice calls, and voicemails. Totals are divided into inbound (a person → Hatch) and outbound (Hatch → a person).
  • Total Calls — Outbound: calls sent to a contact by campaign automation
  • Total Calls — Inbound: calls received by Hatch as a result of the campaign
  • Total Emails — Outbound: emails sent to a contact by campaign automation
  • Total Emails — Inbound: emails received by Hatch as a result of the campaign
  • Total Texts — Outbound: SMS messages sent to a contact by campaign automation
  • Total Texts — Inbound: SMS messages received by Hatch as a result of the campaign
  • Total Voicemails — Outbound: voicemail drops sent to a contact by campaign automation
  • Total Voicemails — Inbound: voicemails received by Hatch as a result of the campaign
Common questions answered by messaging reports:
  • How much inbound activity does Hatch generate?
  • What communication methods do our customers prefer?

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Campaigns

Use this dashboard to analyze the performance of specific campaigns — how many contacts entered and completed a campaign, and what proportion responded.
  • Contacts Launched: the count of unique contacts launched into the campaign.
  • Contacts Responded: the count of unique contacts that responded to a message from the campaign. A contact counts if they were launched into that campaign and responded while in it.
  • Response Rate: the percentage of launched contacts that also responded.
    • (Contacts Responded / Contacts Launched) * 100
Common questions answered by campaign reports:
  • How many contacts are in each stage of campaign communication?
  • Which campaigns generate the most responses, or the best response rate?
  • Can we learn from the language being used in these high-performing campaigns?

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Opt-Outs

This dashboard shows the count and proportion of contacts opting out in response to campaign communication.
  • Opt-Out Rate: the percentage of contacts responding to an outbound message with a mandatory opt-out word (End, unsubscribe, stop).
    • (Inbound Opt-Outs / Outbound Messages) * 100
  • Carrier Limit: carriers set requirements for businesses sending promotional language. If your opt-out percentage exceeds a given threshold of overall messages, you risk being labelled as spam or blocked from further messaging.
Common questions answered by opt-out reports:
  • Which of our campaigns are more prone to opt-out responses?
  • What are the targeting criteria or verbiage for each of these campaign types?
Opt-out rate is the metric most likely to cost you deliverability. Watch it per campaign rather than only in aggregate — a single aggressive campaign can drag an otherwise healthy account toward the carrier limit.